Global Antioxidant Beverages Market By Type ( Vitamin A Beverages, Vitamin C Beverages, Vitamin E Beverages ), By Application( Supermarket, Convenience Store, Online Sales ), By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2033

Over the forecast period 2023-2033, the global antioxidant beverage market will grow at a 9.7% annual growth rate. Antioxidants prevent free radical formation and protect cells from damage. These compounds can be found in various fruits and veggies, including eggplant, spinach, and raspberry. They can also be artificially synthesized for use as additives. It is used extensively as a preservative in many processed food products.

Increased Demand:

The primary purpose of antioxidants is to preserve food and beverages. It is expected that the antioxidant market will grow in other industries, such as pharmaceuticals and animal fodder, due to an increase in the global population. Asia-Pacific is home to high levels of undernutrition. This has resulted in high demand and high prices for antioxidants. To increase milk yield, farmers are encouraged to feed antioxidant-rich fodder to their cattle.

Rosemary extract is gaining popularity as it contains more antioxidants than other ingredients, has a longer shelf-life, and is less likely to succumb to premature aging. Numerous companies in America have made significant investments in developing antioxidant medicines.

Globally, there was a significant disruption in the supply chain of the antioxidants market. This pandemic had a devastating impact on the global market. It caused an absurd drop in revenue for all market participants around the globe. In the second and third quarters, of 2020, the market players were witness to worsening conditions.

Antioxidant Beverages Market Scope:

Type, the market is segmented into Vitamin A Beverages, Vitamin C Beverages, and Vitamin E Beverages. By Application, the market is divided into Supermarkets, Convenience Stores, and Online Sales.

Based on geography, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Major players profiled in the report include Groupe Castel, ITO EN, NCFC, PepsiCo, Pernod Ricard, COCA-COLA, and Kraft Heinz.

Key Market Segments

Type

Vitamin A Beverages

Vitamin C Beverages

Vitamin E Beverages

Application

Supermarket

Convenience Store

Online Sales

Key Market Players included in the report:

Groupe Castel

ITO EN

NCFC

PepsiCo

Pernod Ricard

COCA-COLA

Kraft Heinz

Driving Factors:

Market Growth: Increasing Consumption Of Processed Food

Antioxidants continue to gain popularity in the food- and beverage industries and are now considered an important additive. There is a growing awareness among consumers about the many benefits of antioxidants in preventing chronic illnesses such as diabetes. The market has seen a rise in demand for and increased consumption of processed foods rich in antioxidant compounds. It prevents food oxidation and extends shelf life. Due to the increasing number of working people and their rapid pace of life, they have increased their reliance on processed foods. According to the United States Bureau of Labor Statistics 2019, the U.S. working population grew from 64.4% in 2018 and 64.9% in 2019.

Functional foods are also more prominent, as consumers demand high-protein and nutritionally rich superfoods. These factors have influenced manufacturers to create innovative products and adopt new technologies. Kemin Industries, Inc., used Power-packed Molecule tech to create its February 2019 product. Discovered new and improved naturally derived antioxidant substances that offer the same levels of food protection as those used in the past, but in significantly lower doses to help with cost savings.

Market Growth to be accelerated by rising urbanization and an increase in global meat consumption

The demand for animal products in emerging economies has been fueled by rising disposable income, growing populations, and rapid urbanization. World Bank Data estimates that 55% will be living in cities by 2020. The trend is likely to continue into the future. Global meat consumption has increased by 58% over the last 20 years to reach 360 million tons. 54% is due to population growth. Salting and other traditional meat preservation methods are available. The sector has developed several advanced methods, including novel thermal treatments and added preservatives. This will fuel the demand for and sales of these compounds. In turn, it will boost the antioxidant market growth.

Restraining Factors:

Strong Regulations on Food Additives for Hamper Market Performance. Many regulatory bodies closely monitor food additives as they pose a risk to public health. Some of the biggest threats include allergic reactions and digestive disorders. These regulatory bodies have set standards about the use of preservatives in food products to ensure food safety. In order to combat additives’ overdosage or quality discrepancies, long-term measures are taken in the areas of food regulations, food legislation, and flood control systems. This adversely affects new product approvals, operations, and market growth.

Key Market Trends:

The Growing Demand for Hydration

Consumers are increasingly inclined to consume health-oriented products. Antioxidants are now a necessary part of the product list. Additionally, consumers are more inclined to buy antioxidant beverages due to the convenience factor of being able to take them with them wherever they go. Over the past few years, consumers have seen an increase in consumption of antioxidant-infused drinks from manufacturers like Keurig Dr. Pepper, Tohi ventures LLC. and others, over standard fruit juices, carbonated beverages, and so on. Many people prefer antioxidant drinks to traditional functional beverages. Conscious drinkers are increasingly becoming aware of the potential health consequences of soft drinks. They often choose healthier options, such as green tea and antioxidant water. Healthy hydration is a result of the increasing awareness of antioxidant beverages.

Recent Development:

SkinCeuticals, a Texas-based skincare brand, launched an antioxidant serum for oily skin in February 2021. This product launch will allow the company to expand its market share in the antioxidant-based skincare market.

Paradigmox Green is a new antioxidant product that Kemin Industries introduced in April 2021 to the EMENA (Europe Middle East, North Africa), region.

Cosphatec GmbH released the sustainable, innovative antioxidant blend Cosphaderm Tapmix on April 20, 2021. This natural antioxidant blend has unique properties that provide maximum product protection and easy application.