Global Alcohol Beverages Market By Type ( Beer, Cider Other), By Application ( Online Sales, Others ), By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2033

In 2023, the Global Alcohol Beverages Market had a value of USD 1,716.5 million. Between 2023 and 2033, it is expected to grow at 4.7%. A drink made from ethanol and fermented fruits, vegetables, and sugar is an Alcohol Beverage. Wines and ciders are made from fermented fruits, while spirits and beers are made by fermenting barley or rye.

Alcohol Beverages Market Scope:

By Type, the market is segmented into Beer, Cider, RTD, Spirits, and Wine. By Application, the market is divided into supermarkets and hypermarkets, Online Sales, Specialty Retail Stores, and Others.

Based on geography market is analyzed across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Major players profiled in the report include Anheuser-Busch InBev, Bacardi, Beam-Suntory, Bronco Wine Company, Brown-Forman, Constellation Brands, D.G. Yuengling & Son, Diageo, E.&J. Gallo Winery, Heineken, Pabst Brewing Company, Pernod Ricard, The Wine Group, Treasury Wine Estates, Altitude Spirits, Carlsberg, Tito’s Handmade Vodka, Gruppo Campari, Harpoon Brewery, and Heaven Hill Brands

Growth demand:

The market is growing thanks to innovations and advances in vodka, flavored wine, and beer manufacturing, as well as changing lifestyles and beverage preferences of consumers and an increase in the number of wineries and breweries worldwide. Both in developed and developing countries, there is a growing demand for premium and superpremium alcoholic drinks.

Market growth has been positively influenced by the growing trend of working professionals and young people socializing during workweeks and weekends. Premium beverages have become synonymous with sophistication and class, which has led to consumers seeking out unique and innovative drinking experiences.

There is a growing desire to experiment with different flavored alcohols and mixed drinks. Market growth is also influenced by factors like the growth of the food and beverage industries, rising rates of social media penetration, and improved distribution channels and retail channels.

Key Market Segments

Type

Beer
Cider
RTD
Spirits
Wine

Application

Supermarket and Hypermarket
Online Sales
Specialty Retail Stores
Others

Key Market Players included in the report:

Anheuser-Busch InBev
Bacardi
Beam-Suntory
Bronco Wine Company
Brown-Forman
Constellation Brands
D.G. Yuengling & Son
Diageo
E.&J. Gallo Winery
Heineken
Pabst Brewing Company
Pernod Ricard
The Wine Group
Treasury Wine Estates
Altitude Spirits
Carlsberg
Tito’s Handmade Vodka
Gruppo Campari
Harpoon Brewery
Heaven Hill Brands

Factors driving the decision:

Alcohol Beverages are experiencing significant growth due to the rise in popularity of craft Alcohol Beverages. Consumers are increasingly turning to craft Alcohol Beverages. The market offers a wide variety of artisan beers. It is possible for established beer companies to develop plans to launch their own brand of craft beer or to acquire existing labels and brands. They will have access to small brewers’ distribution networks and marketing strategies.

Craft spirits, craft liquors, craft cocktails, and craft cider are all growing. Younger female consumers are increasingly interested in craft ciders. Craft spirits include handcrafted, premium drinks made using traditional methods. Craft spirits are in high demand because of the increased demand for new flavors and varieties, particularly among Gen-X and Millennial consumers. These alcoholic beverages are often made with fresh fruits and vegetables, and sometimes a mixture of other ingredients. These factors fuel market growth.

Factors that can be resisted:

Market growth may be hampered by the popularity of counterfeit products. The growing market for counterfeit Alcohol Beverages is a constant threat to the alcoholic beverage industry. These items can have a significant impact on the health of consumers and cause heavy revenue losses for manufacturers around the globe. These products are labeled and bottled to look like the originals. Vodka is a popular counterfeit spirit.

There have been many cases in China of illegally selling homemade rice wines. This is slowing down the growth of the organized wine industry. There have been instances where old empty and used wine bottles were purchased and filled up with bogus Alcohol Beverages. These were then sold as brand liquor. It is crucial to stop the spread of counterfeit Alcohol Beverages as they can hinder the growth in the Alcohol Beverages industry over the forecast period.

Key trends in the market:

A key trend driving the growth of the market is the increasing consumption of alcohol. The demand for alcoholic beverages in developing countries like India, China, and Indonesia is growing at a faster pace than in other developed economies, such as Singapore, Indonesia, China, Indonesia, and Indonesia. The rising demand for premium alcoholic beverages is one of the main drivers for this sector.

Producers of Alcohol Beverages are expanding their distribution channels and increasing their sales channels. This is a significant contributor to the market growth for alcoholic beverages. Market growth is also being boosted by new product launches and innovative products in alcoholic beverages. Constellation Brands Inc, for example, launched Unshackled in January 2020. This new luxury wine brand is available across the US under its Prisoner Wine Company label. These factors will help support market growth over the forecast period.

Recent development:

Constellation Brands Inc. is a major beverage alcohol company and entered into a brand authorization agreement in 2022 with The Coca-Cola Company of the United States to introduce the FRESCA(r), brand to beverage alcohol.

In 2020, Molson Coors launched new wine spritzers. This portfolio includes Peach White Blend and Rasberry Rose as well as Blood Orange Sangria.

Constellation Brands teamed up with Luke Bryan, a two-time ACM Entertainer, and CMA Entertainer, in 2020 to launch two Lane American Gloden Lagers.