Global Bubble Tea Market By Type ( Original Flavored Bubble Tea, Fruit Flavored Bubble Tea, Flavors ), By Application ( Kids, Teenagers, Adults) By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2033

Global Bubble Tea Market was valued at USD 0.69 Bn in 2023. It is projected to grow to USD 1.25 Bn through 2033. The market will register a CAGR of 8% during the 2023-2033 forecast period. Bubble tea is also known by the following names: bubble tea, pearl milk tea, or boba juice. It is a Taiwanese-inspired tea that was first invented in Taichung and Tainan in 1980. Bubble tea is made from a base of tea, milk, or fruit. To this, balls (pearls or bubbles or boba), and fruit jelly are added.

Growing Demand:

As bubble tea continues to gain popularity due to its many health benefits and delicious flavor, the global bubble tea market is experiencing rapid growth. Bubble tea is rich in antioxidants and contains milk. This makes bubble tea strong and helps build bone strength. Because it contains carbohydrates, bubble tea is the main source of energy for your heart and brain. Because it contains caffeine, the beverage is a great stress buster.

It reduces tension in the body. Bubble tea is also known to be an immunity booster because it is high in antioxidants, which prevent oxidative stress accumulation. Also, bubble tea contains vitamins from fruits like strawberry, lychee, mango, and lychee. Green tea can be used as a base ingredient in bubble tea to prevent free radical damage. It can also aid in weight loss. These benefits are expected to increase bubble tea demand over the forecast period.

Bubble Tea Market Scope:

By Type, the market is segmented into Original Flavored Bubble Tea, Fruit Flavored Bubble Tea, and Flavors. By Application, the market is divided into Kids (<10 years), Teenagers (<25 years), and Adults.

Based on geography, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Major players profiled in the report include Kung Fu Tea, Gong Cha, Boba Guys, Chatime, ShareTea, 8tea5, 8tea5, CoCo Fresh, and VIVI BUBBLE TEA.

Key Market Segments

Type

Original Flavored Bubble Tea
Fruit Flavored Bubble Tea
Flavors

Application

Kids (<10 years)
Teenagers (<25 years)
Adults

Key Market Players included in the report:

Kung Fu Tea
Gong Cha
Boba Guys
Chatime
ShareTea
8tea5
8tea5
CoCo Fresh
VIVI BUBBLE TEA

Driving Factors:

Millennials are attracted to a wide range of products that will boost their growth.

There are many varieties and flavors of fruit-flavored teas on the market. There are many types of fruit-flavored tea, including fruit-flavored cream drinks as well as sweetened fruit drinks. People with lactose intolerance can choose to drink green tea, green jasmine, or black tea. There are many types of boba, which gives consumers more choices. This marketing strategy helps to attract more customers. To attract more customers, outlets launch new flavors and formulations. The growth has been aided by the shift in millennials to such products, which is due to their desire for premium tea varieties that come with unique flavors.

Consumers shift towards healthier alternatives to favor growth

Sugar alternatives like honey, agave, and stevia have been popularized to reduce the risk of developing diseases such as diabetes and obesity. These sweeteners are natural sweeteners that are added to boba tea to reduce or replace sugar. These sweeteners are preferred by diabetics and health-conscious individuals over sugar. These products are highly preferred by consumers due to their positive properties such as antioxidants and anti-inflammatory.

Restraining Factors:

There are other caffeinated drinks that can inhibit the growth

Although there is a growing demand for this type of tea, the availability of coffee and other caffeinated beverages such as coffee in Western countries poses a problem. Its increased popularity has been due to the increasing use of coffee as an energy booster and its convenience as a ready-to-drink beverage that suits the busy lifestyles of consumers. There are many options for coffee types, including cold brew and snap chilled. This has attracted consumers’ attention. The availability of many flavors of coffee, such as caramel, butterscotch, and hazelnut, would also hinder global consumption.

Market Trends:

A Prominent Trend is the increasing inclination of consumers toward versatile teas with innovative bold flavors.

It is one of the most popular trends in the food- and beverage industries. Tapioca pearls/balls are the main ingredients in the tea. These tapioca balls add flavor to the tea. This market has seen a positive impact from the growing demand for innovative beverages and consumers’ willingness to try new flavors. It has many attributes, including low-fat and low-calorie. You can add flavors, tapioca pearls, and sweeteners to your tea.
It has many health benefits. It is an antioxidant that slows down cell damage. This will help to grow the market in the near future. Because of its anti-inflammatory properties, black tea is more popular than other types.

Recent Developments:

TA Associates made an August 2019 investment in Gong Cha Group. The company hopes to see high growth in business opportunities.

The secret recipe has launched a new series of boba-tea flavors in Jube 2019. This series features flavors such as caramel, boba milk, boba brown sugar, boba tea, and boba midnight blue.