After partnering with fast-food giant McDonald’s to encourage people to get vaccinated against the COVID-19, the White House has partnered with major dating apps to motivate more Americans to get inoculated. The Biden administration is teaming up with around nine largest dating websites to achieve the target of getting 70 per cent of the adult population at least one vaccine shot by July 4. Under the partnership, these popular dating apps will offer several incentives to customers who will get the vaccine shot. Some of the dating apps that are part of this partnership are Tinder, Hinge, Chispa, Badoo, and Bumble.
These dating apps will give people with proof of vaccination access to some premium features such as super likes, like boosts, and super swipes. Users on these platforms will be able to filter matches on the basis of vaccination status. Those who want can even book vaccination appointments through the apps. According to OkCupid, there are 14 per cent more chances of receiving matches if a person is vaccinated or planning to get vaccinated. The steps are being taken to spread awareness about the vaccination and getting more and more people inoculated. Earlier, the White House had set the goal of administering 100 million shots in the first 100 days of Joe Biden as president. The White House surpassed that goal.
However, the pace of coronavirus vaccination has fallen down by almost 50 per cent since then. According to the data of the US Centers for Disease Control and Prevention, the peak of vaccination was in April. Data shows that around 48 per cent population of America has received at least the first dose of the COVID-19 vaccine. It shows that around 38 per cent or around 127 million people are fully vaccinated. Joining hands with popular dating apps is the latest in its efforts to remove hesitancy against vaccination. Apart from the popular fast-food giant, the White House has also partnered with NASCAR.